As the exclusive sponsor of Keyes Outdoors Television Show, only Sno-Way snow plows and spreaders are used and featured on the program. In addition, Sno-Way receives 30-second television commercials, a sponsor link at www.keyesoutdoors.com and appearances by Mike Keyes at select Sno-Way events.

"Keyes Outdoors Television Show strives to produce the most exciting and unique outdoor adventures seen on TV today." And, according to Mike Keyes, "Whether we are chasing monster whitetails from ground blinds in North Dakota, snowmobiling 20 miles out onto Lake Superior for giant lake trout, or floating our favorite river for trophy muskies, our goal is the same, adventure! We are the real deal. All hunting shows are filmed in the wild, in a fair chase setting, and often on public lands. All fishing shows are filmed on public waters chasing big fish with lots of teeth and bad attitudes!"

Keyes Outdoors can be seen in Wisconsin, Minnesota, Iowa, North Dakota and South Dakota on Saturdays at 10:30 A.M. on Fox Sports Net North. The program is also broadcast nationally via satellite on DirecTV (Channel 641) or DishNet (Channel 436).